TY  - BOOK
AU  - Bajpaye,Alok
TI  - Advertising management 
SN  - 9798172733383
U1  - 659.1 19
PY  - 2009///
CY  - New Delhi
PB  - Authors Press
KW  - Advertising
KW  - Management
N1  - Includes bibliographies and index
ER  -