Isdell, Edward Neville,  1944- <br/><br/>
Inside Coca-Cola :  a CEO's life story of building the world's most popular brand  

 - New York :  St. Martin's Press,  c 2011. 
 - xiv, 254 p., [8] p. of plates :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism. 
<br/><br/> A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. 
<br/><br/><label>ISBN: </label>9780312617950  
<br/><br/><label>LCCN: </label>2011026763 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Coca-Cola Company.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chief executive officers--Biography.<br/>Soft drink industry.
<br/><br/><label>LC Class. No.: </label>HD9349.S634  / C645 2011 
<br/><br/><label>Dewey Class. No.: </label>338.766 
<br/><br/><label>National Agricultural Library Call No.: </label>HD9349.S634  / C645 2011