Peelen, Ed <br/><br/>
Customer relationship management 

 - New Delhi;  Pearson,  c 2011. 
 - 433 p. 
<br/><br/><label>ISBN: </label>9788131725405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations--Management
<br/><br/><label>Dewey Class. No.: </label>658.812  / PEE-C