TY  - BOOK
AU  - Sherlekar, S. A
AU  - Krishnamoorthy, R.
TI  - Marketing management: concepts and cases
SN  - 9789350970058
U1  - 658.8 
PY  - 2012///
CY  - Himalaya Publishing House
PB  - NA
KW  - Marketing--Management
ER  -