Mytton, Graham <br/><br/>
Media audience research :   a guide for professionals 

 - 3 rd 
 - New Delhi;  Sage,  c 2016. 
 - 281 p. 
<br/><br/><label>ISBN: </label>9789351506430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology
<br/><br/><label>Dewey Class. No.: </label>302.207  / MYT-M