TY  - BOOK
AU  - Smith, David L.
TI  - Advertising media planning
SN  - 9780071071017
U1  - 659.111 
PY  - 2017///
CY  - Delhi
PB  - McGrawhill Education
KW  - Advertising media planning
KW  - BUSINESS & ECONOMICS -- Advertising & Promotion
ER  -