TY  - BOOK
AU  - Chattopadhya, Rohitashya
TI  - Understanding India: cultural influences on Indian television commercials
SN  - 9788132113928
U1  - 659.1430 
PY  - 2014///
CY  - New Delhi
PB  - SAGE Publications
KW  - Television advertising -- India
KW  - BUSINESS & ECONOMICS -- Advertising & Promotion
ER  -