Jethwaney, Jaishri <br/><br/>
Advertising management / 
Jaishri Jethwaney, Shruti Jain 
 - 2nd ed. 
 - New Delhi  Oxford University Press  c2012. 
 - xxi, 651 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0198074123 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management
<br/><br/><label>Subjects--Geographic Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5823 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JET-A