TY  - BOOK
AU  - Jethwaney,Jaishri
AU  - Jain, Shruti
TI  - Advertising management
SN  - 0198074123
AV  - HF5823 
U1  - 659.1 20
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Advertising
KW  - Management
KW  - online media
N1  - Includes bibliographical references and index
ER  -