TY  - BOOK
AU  - Bernays, Edward L.
TI  - Public relations
SN  - 9781607966029
U1  - 300 
PY  - 2012///
CY  - New York
PB  - Snowball Publishing
KW  - Public relations
KW  - Social aspects
KW  - Congresses
KW  - fast
KW  - Öffentlichkeitsarbeit
KW  - gnd
KW  - Corporate Social Responsibility
KW  - Media rules
N1  - Includes bibliographical references; pt. I. Strategic public relations, public values, and cultural identity : overview -- pt. II. Grassroots influence and community engagement -- pt. III. Cultural, national and global issues -- pt. IV. Organizational polices and public issues -- pt. V. Public opinion and networks, public sphere, and agenda building -- pt. VI. Strategic public relation : organizational roles and functions
ER  -