TY - BOOK AU - Martin, Gail TI - The essential social media marketing handbook: a new roadmap for maximizing your brand, influence, and credibility SN - 9789353040178 U1 - 658.872 PY - 2017/// CY - New Delhi PB - Rupa Publications KW - Social media -- Marketing KW - BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing ER -