Cialdini, Robert B. <br/><br/>
Influence :   the psychology of persuasion 

 - New York,   Collins Business,  2007 
 - xiv, 320 pages :   illustrations, portraits;   21 cm 
<br/><br/><label>ISBN: </label>9780061241895 
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<br/><br/><label>Dewey Class. No.: </label>153.852