Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective 

 - New Delhi;  Mcgraw Hill education,  2013. 
 - 1016P. 
<br/><br/><label>ISBN: </label>9781259026850 
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<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL-A