Sethna, Zubin, <br/><br/>
Consumer behaviour / 
Zubin Sethna, Jim Blythe. 
 - pages cm 
<br/><br/> "Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"-- 
<br/><br/><label>ISBN: </label>9789353885366 
<br/><br/><label>LCCN: </label>2020942765 
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<br/><br/><label>Subjects--Corporate Names: </label>
<br/><br/><label>Dewey Class. No.: </label>658.834  / SET-C