TY  - BOOK
AU  - Sethna,Zubin
AU  - Blythe,Jim
TI  - Consumer behaviour
SN  - 9789353885366
U1  - 658.834 4th ed.
PY  - 2020///
CY  - Thousand Oaks
PB  - SAGE Publications Inc
KW  -  
KW  - Consumers
N2  - "Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--
ER  -