Kotler, Philip. <br/><br/>
Principles of marketing 

 - 11th 
 - New Delhi:  Person,  c 2006. 
 - 671 p.-I-20  24cm 
<br/><br/> 174 
<br/><br/><label>ISBN: </label>9788177581072  475 
<br/><br/><label>LCCN: </label>16 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.5  / KOT-P