Sengupta, Subroto <br/><br/>
Brand positioning :   strategies for competitive advantage 

 - 2nd 
 - Delhi:   McGraw,  c 2006. 
 - X-297 p.  24cm 
<br/><br/> 174 
<br/><br/><label>ISBN: </label> 295 
<br/><br/><label>LCCN: </label>35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management - Brand Positioning
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN-B