TY  - BOOK
AU  - Dahiya, Rekha
TI  - Markting management text & Cases
SN  - 9788192739816
U1  - 658.8 
PY  - 2013///
CY  - Delhi: 
PB  - TP
KW  - Marketing--Management
KW  - Consumer behavior
N1  - 1885
ER  -