TY  - BOOK
AU  - Dutta, Kirti.
TI  - Brand management: Principles and Practices
SN  - 9780198069867
U1  - 658.827 
PY  - 2014///
CY  - Delhi: 
PB  - Oxford
KW  - Product management
KW  - Branding (Marketing)
KW  - Brand name products
N1  - 1885
ER  -