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Managing Indian Brand by
  • Kumar S. Ramesh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Vikas, c 2007
Availability: Items available for reference: Satyam Fashion Institute Library: Not For Loan (1)Call number: 658.8 KUM-M.

Consumer behaviour and branding: concepts, readings and cases by
  • Kumar, S. Ramesh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c 2013
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 658.834 KUM-C.

Consumer behaviour : by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
  • Kumar, S Ramesh
  • Wisenblit, Joseph
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New delhi: Pearson, c 2012
Availability: Items available for loan: Satyam Fashion Institute Library (4)Call number: 658.834 SCH-C, ...

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