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Inside Coca-Cola : a CEO's life story of building the world's most popular brand

By: Contributor(s): Material type: TextTextPublication details: New York : St. Martin's Press, c 2011.Description: xiv, 254 p., [8] p. of plates : ill. ; 22 cmISBN:
  • 9780312617950
Subject(s): DDC classification:
  • 338.766 BEA-I
LOC classification:
  • HD9349.S634 C645 2011
Contents:
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
Summary: A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library General Stacks NFIC 338.766 ISD-I (Browse shelf(Opens below)) Available 01398

Includes bibliographical references and index.

From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

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