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Communicating India's soft power : Buddha to Bollywood

By: Material type: TextTextPublication details: New Delhi, SAGE/Vistaar, C 2016.Description: 233 p. ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789351508168
Subject(s): DDC classification:
  • 302.23 23 THU-C
LOC classification:
  • P94.65.I4 T58 2016
Contents:
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library General Stacks NFIC 302.23 THU-C (Browse shelf(Opens below)) Available 01102-BMM
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library Reference NFIC R 302.23 THU-C (Browse shelf(Opens below)) Not For Loan 00882-BMM

Originally published: New York, NY : Palgrave Macmillan, 2013.

Includes bibliographical references (pages 203-225) and index.

De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.

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