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Fashionable childhood : children in advertising

By: Contributor(s): Material type: TextTextLanguage: English Original language: Finnish Publication details: New York : Bloomsbury Academic, c 2017.Description: xiv, 244 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781472568441
Subject(s): DDC classification:
  • 659.197 23 MAL-A
LOC classification:
  • HF5822 .V3613 2017
Other classification:
  • SOC032000 | SOC047000 | DES005000
Summary: "Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally. With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory"-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library General Stacks NFIC 659.197 MAL-A (Browse shelf(Opens below)) Not For Loan 00833

Includes bibliographical references (pages 211-232) and index.

"Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally. With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory"-- Provided by publisher.

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