000			01710cam a22004098i 4500
999			_c11314 _d11313
001			20381913
003			SFI
005			20221110020013.0
008			180301s2018 ii 001 0 eng
010			_a 2018009031
020			_a9789352806874
040			_aDLC _beng _erda _cDLC
042			_apcc
043			_aa-ii---
050	0	0	_aHD30.3 _b.J48 2018
082	0	0	_a658.45 _223 _bJET-C
100	1		_aJethwaney, Jaishri N. _91498
245	1	0	_aCorporate communication : _bprinciples and practice
250			_a2 nd.
260			_aNew Delhi: _bSAGE, _cC 2018.
263			_a1806
264		1	_aNew Delhi, India ; _aThousand Oaks, California : _bSAGE Publications India, _c2018.
300			_axxiii, 418 p.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aEarlier edition: 2010.
500			_aIncludes index.
505	0		_aUnderstanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
650		0	_aCommunication in management. _91775
650		0	_aCommunication in organizations. _92002
650		0	_aCommunication in management _zIndia. _92003
650		0	_aCommunication in organizations _zIndia. _92004
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _03