000			04153cam a2200433 i 4500
999			_c11370 _d11369
001			18517478
003			SFI
005			20211025165614.0
008			150306s2016 enka b 001 0 eng
010			_a 2015006998
020			_a9781474232425
020			_z9781474232449 (epdf)
020			_z9781474253857 (epubs)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aP99 _b.C77 2016
082	0	0	_a302.2 _223 _bCRO-V
084			_aDES007000 _2bisacsh
100	1		_aCrow, David.
245	1	0	_aVisible Signs : _ban introduction to semiotics in the visual arts
250			_a3rd. edition.
260			_aNew York : _b Bloomsbury Publishing _cC 2016.
300			_a192 p: _billustrations (chiefly color) ; _c27 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aRequired reading range
504			_aincludes bibliographical references (page 188) and index.
505	8		_aMachine generated contents note: -- Foreword -- Introduction -- Chapter 1: Components. What is Theory?; Agreement; Portfolio. -- Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio. -- Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio. -- Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio. -- Chapter 5: Official Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Portfolio. -- Chapter 6: Unofficial Language: Unofficial Codes; The Graffiti Writer; Unofficial Language and the Visual Arts; Portfolio. -- Chapter 7: Symbolic Creativity: Hyperinstitutionalisation; Portfolio. -- Chapter 8: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio. -- Chapter 9: Open Work: The Open Work; Portfolio. -- Self-directed Study: Exercises -- References. -- Bibliography -- Index -- Acknowledgements and picture credits.
520			_a"Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout. "-- _cProvided by publisher.
520			_a"Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout"-- _cProvided by publisher.
650		0	_aSemiotics.
650		0	_aSemiotics and art.
650		0	_aVisual communication.
650		7	_aDESIGN / Graphic Arts / General. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01