000 02330cam a2200421 i 4500
999 _c11371
_d11370
001 18626252
003 SFI
005 20190607122320.0
008 150521s2016 enk b 001 0 eng
010 _a 2015020465
020 _a9781350088085
020 _a9781474232906
020 _a9781474232913 (epdf)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aNC997
_b.B44 2016
082 0 0 _a745.407
_223
_bNOB-V
084 _aDES007000
_2bisacsh
100 1 _aNoble, Ian,
245 1 0 _aVisual research :
_ban introduction to research methods in graphic design
250 _a3rd. edition.
260 _aNew York :
_bBloomsbury Publishing
_cC 2018.
300 _a226 p ;
_c27 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aRequired reading range
504 _aIncludes bibliographical references (page 218) and index.
520 _a"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"--
_cProvided by publisher.
650 0 _aGraphic arts
_xResearch.
650 0 _aDesign
_xResearch.
650 7 _aDESIGN / Graphic Arts / General.
_2bisacsh
700 _dBestley, Russell.
856 4 2 _3Cover image
_uhttp://www.netread.com/jcusers2/bk1388/906/9781474232906/image/lgcover.9781474232906.jpg
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK