000 01432cam a22003254a 4500
999 _c11432
_d11431
001 16627184
003 SFI
005 20200727123544.0
008 110127s2012 caua b 001 0 eng
010 _a 2011003276
020 _a9781412987769
020 _a1412987768
035 _a(OCoLC)ocn699379211
040 _aDLC
_cDLC
_dYDX
_dYDXCP
_dBWX
_dCDX
_dIAD
_dDLC
042 _apcc
050 0 0 _aP91
_b.B43 2012
082 0 0 _a302.230
_bBER-M
100 1 _aBerger, Arthur Asa
_9108
245 1 0 _aMedia analysis techniques
250 _a4th ed.
260 _aNew Delhi:
_bSAGE,
_cc 2012.
300 _axv, 260 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 247-251) and indexes.
505 0 _aTechniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
650 0 _aMass media
_xMethodology.
_9109
650 0 _aMass media criticism.
_9110
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK