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| 003 | SFI | ||
| 005 | 20200727130558.0 | ||
| 008 | 120921s2013 nyu 001 0 eng | ||
| 010 | _a 2012037645 | ||
| 020 | _a9780071220606 | ||
| 020 | _a0078028957 | ||
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_aDLC _cDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2013 |
| 082 | 0 | 0 | _a659.1 |
| 100 | 1 |
_aArens, William F. _9111 |
|
| 245 | 1 | 0 | _aContemporary advertising and integrated marketing communications / |
| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi: _bMcGraw-Hill, _cc 2011. |
||
| 300 | _a774 p. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _9112 |
|
| 700 | 1 |
_aWeigold, Michael F. _9113 |
|
| 700 | 1 |
_aArens, Christian. _9114 |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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