000 00951cam a2200313 a 4500
999 _c11481
_d11480
001 14093636
003 SFI
005 20201123161933.0
008 050831s2007 maua b 001 0 eng
010 _a 2005044581
020 _a9780070151567
040 _aDLC
_cDLC
042 _apcc
050 0 0 _aHF5415
_b.S745 2007
082 0 0 _a658.8
_222
_bETZ-M
100 1 _aEtzel, Michael J.
_9306
245 1 0 _aMarketing
250 _a14th ed.
260 _aNew Delhi :
_bMcGraw-Hill,
_cC 2018.
300 _axxii, 880 p :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references (p. 640-663) and indexes.
650 0 _aMarketing.
_960
700 1 _aWalker, Bruce J.
_9307
700 1 _aStanton, William J.
_9308
700 1 _aPandit, Ajay.
_9309
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK