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999			_c11721 _d11720
001			16842069
003			SFI
005			20210720160459.0
008			110624s2011 nyuaf b 001 0aeng
010			_a 2011026763
020			_a9780312617950
035			_a(OCoLC)ocn707969327
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dUKMGB _dIAD _dZHS _dOCLCQ _dBWX _dVP@ _dZAG _dCDX _dAGL _dMNW _dDLC
042			_apcc
050	0	0	_aHD9349.S634 _bC645 2011
070	0		_aHD9349.S634 _bC645 2011
082	0	0	_a338.766 _2BEA-I
100	1		_aIsdell, Edward Neville, _d1944- _91005
245	1	0	_aInside Coca-Cola : _ba CEO's life story of building the world's most popular brand
260			_aNew York : _bSt. Martin's Press, _cc 2011.
300			_axiv, 254 p., [8] p. of plates : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aFrom Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
520			_aA former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
610	2	0	_aCoca-Cola Company. _91006
650		0	_aChief executive officers _vBiography. _91007
650		0	_aSoft drink industry. _91008
700	1		_aBeasley, David _91009
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK