| 000 | 00492nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c11986 _d11985 |
||
| 008 | 220314b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788178293707 | ||
| 040 |
_aSFI _bEN |
||
| 082 |
_a659.1 _bTEL-E |
||
| 100 |
_aTellis, Gerard J. _91495 |
||
| 245 |
_aEffective advertising : _bunderstanding when, how, and why advertising works |
||
| 260 |
_aNew Delhi _bSAGE publication _c2004 |
||
| 300 |
_a201 _b22cm |
||
| 650 | _2Advertising | ||
| 651 | _2Consumers -- Attitudes | ||
| 942 |
_2ddc _cBMM |
||