000 01195nam a22003375i 4500
001 21619188
003 OSt
005 20250503145856.0
008 200722s2020 cau 000 0 eng
010 _a 2020942765
020 _a9789353885366
_q(paperback)
020 _z9789353885380
_q(epub)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
082 _24th ed.
_a658.834
_bSET-C
100 1 _aSethna, Zubin,
_eauthor.
_92703
245 1 0 _aConsumer behaviour /
_cZubin Sethna, Jim Blythe.
263 _a2009
264 1 _aThousand Oaks :
_bSAGE Publications Inc,
_c2020.
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
520 _a"Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--
_cProvided by publisher.
600 _2Consumer behaviour
610 _2Consumers
700 1 _aBlythe, Jim,
_eauthor.
_92704
906 _a0
_bibc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBMM
999 _c12811
_d12810