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Consumer behaviour and branding:

Kumar, S. Ramesh.

Consumer behaviour and branding: concepts, readings and cases - New Delhi: Pearson, c 2013. - xxv, 607 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references.

ISBN: 9788131722367 0132186942 (pbk.)

LCCN: 2005052765

Nat. Bib. No.: GBA596619 bnb GBA605815 bnb

Nat. Bib. Agency Control No.: 013359743 Uk

Subjects--Topical Terms:
Consumer behavior--Europe.

LC Class. No.: HF5415.33.E85 / S65 2006

Dewey Class. No.: 658.834 / KUM-C

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SATYAM FASHION INSTITUTE, NOIDA Affiliated to SNDT Women's University, Mumbai

Consumer behaviour and branding:

SATYAM FASHION INSTITUTE, NOIDA
Affiliated to SNDT Women's University, Mumbai