Consumer behaviour and branding: (Record no. 11423)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01104cam a22003494a 4500 |
| CONTROL NUMBER | |
| control field | 14096669 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230915020006.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050902s2006 enka b 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005052765 |
| NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA596619 |
| Source | bnb |
| NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA605815 |
| Source | bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013359743 |
| Source | Uk |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131722367 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132186942 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780273687522 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm61463820 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | UKM |
| -- | BWKUK |
| -- | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| GEOGRAPHIC AREA CODE | |
| Geographic area code | e------ |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.33.E85 |
| Item number | S65 2006 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | KUM-C |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh. |
| 9 (RLIN) | 74 |
| TITLE STATEMENT | |
| Title | Consumer behaviour and branding: |
| Statement of responsibility, etc. | concepts, readings and cases |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| -- | Pearson, |
| Date of publication, distribution, etc. | c 2013. |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 607 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Consumer behavior |
| Geographic subdivision | Europe. |
| 9 (RLIN) | 75 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Design Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 22/07/2020 | Amazon.in | 270.00 | IN-1499/30-06-2020 | 1 | 658.834 KUM-C | 01003-BMM | 20/09/2023 | 14/09/2023 | 270.00 | 22/07/2020 | Design Books |