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Contemporary advertising and integrated marketing communications /

Arens, William F.

Contemporary advertising and integrated marketing communications / - 13th ed. - New Delhi: McGraw-Hill, c 2011. - 774 p.

Includes index.

ISBN: 9780071220606 0078028957

LCCN: 2012037645

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 2013

Dewey Class. No.: 659.1

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SATYAM FASHION INSTITUTE, NOIDA Affiliated to SNDT Women's University, Mumbai

Contemporary advertising and integrated marketing communications /

SATYAM FASHION INSTITUTE, NOIDA
Affiliated to SNDT Women's University, Mumbai