Contemporary advertising and integrated marketing communications / (Record no. 11433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00895cam a22003138a 4500 |
| CONTROL NUMBER | |
| control field | 17470287 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200727130558.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120921s2013 nyu 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012037645 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071220606 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0078028957 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 111 |
| TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications / |
| EDITION STATEMENT | |
| Edition statement | 13th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c 2011. |
| PHYSICAL DESCRIPTION | |
| Extent | 774 p. |
| GENERAL NOTE | |
| General note | Includes index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Advertising. |
| 9 (RLIN) | 112 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F. |
| 9 (RLIN) | 113 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian. |
| 9 (RLIN) | 114 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Design Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Reference | 27/07/2020 | Amazon.in | 1069.00 | IN-505/30-06-2020 | R 659.1 ARE-C | 00998-BMM | 27/07/2020 | 1069.00 | 27/07/2020 | Design Books |