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Advertising and integrated marketing communication

Shah, Kruti.

Advertising and integrated marketing communication - New Delhi: McGraw Hill, c 2019. - 889 p.

ISBN: 9781259026058

Subjects--Topical Terms:
Marketing
Advertising marketing
Communication

Dewey Class. No.: 658.802 / SHA-A

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SATYAM FASHION INSTITUTE, NOIDA Affiliated to SNDT Women's University, Mumbai

Advertising and integrated marketing communication

SATYAM FASHION INSTITUTE, NOIDA
Affiliated to SNDT Women's University, Mumbai