Advertising and integrated marketing communication (Record no. 11551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544nam a22002057a 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240806020007.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201216b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026058 |
| CATALOGING SOURCE | |
| Transcribing agency | ddc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | SHA-A |
| Classification number | 658.802 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Kruti. |
| 9 (RLIN) | 504 |
| TITLE STATEMENT | |
| Title | Advertising and integrated marketing communication |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | c 2019. |
| PHYSICAL DESCRIPTION | |
| Extent | 889 p. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Marketing |
| 9 (RLIN) | 60 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Advertising marketing |
| 9 (RLIN) | 595 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Communication |
| 9 (RLIN) | 255 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Design Books |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Reference | 16/12/2020 | Bansal Book | 626.50 | 7207/27-11-2020 | 1 | R 658.802 SHA-A | 01137-BMM | 07/04/2022 | 04/04/2022 | 626.50 | 16/12/2020 | Design Books | ||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 22/12/2020 | Bansal Book | 626.50 | 7207/27-11-2020 | 658.802 SHA-A | 01138-BMM | 22/12/2020 | 626.50 | 22/12/2020 | Design Books | |||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | 27/04/2023 | SHA-A 658.802 | 02311-BMM | 27/04/2023 | 27/04/2023 | Design Books | ||||||||||||
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Mass Media | 03/08/2023 | Amazon | 1 | 658.802 SHA-A | 02505-BMM | 05/08/2024 | 05/08/2024 | 01/12/2023 | Media Books |