Public relations
Bernays, Edward L.
Public relations Edward L. Bernays - New York Snowball Publishing c2012 - 374 p : illustrations ; 22 cm.
Includes bibliographical references.
pt. I. Strategic public relations, public values, and cultural identity : overview -- pt. II. Grassroots influence and community engagement -- pt. III. Cultural, national and global issues -- pt. IV. Organizational polices and public issues -- pt. V. Public opinion and networks, public sphere, and agenda building -- pt. VI. Strategic public relation : organizational roles and functions.
9781607966029
2015413220
Public relations--Social aspects--Congresses.
Public relations--Social aspects.
Öffentlichkeitsarbeit
Corporate Social Responsibility
300 / BER-P
Public relations Edward L. Bernays - New York Snowball Publishing c2012 - 374 p : illustrations ; 22 cm.
Includes bibliographical references.
pt. I. Strategic public relations, public values, and cultural identity : overview -- pt. II. Grassroots influence and community engagement -- pt. III. Cultural, national and global issues -- pt. IV. Organizational polices and public issues -- pt. V. Public opinion and networks, public sphere, and agenda building -- pt. VI. Strategic public relation : organizational roles and functions.
9781607966029
2015413220
Public relations--Social aspects--Congresses.
Public relations--Social aspects.
Öffentlichkeitsarbeit
Corporate Social Responsibility
300 / BER-P