MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01407cam a22003017i 4500 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231020020008.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150623s2015 be a b 000 0 eng d |
| LCCN (DPL NO) |
|---|
| LC control number |
2015413220 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781607966029 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn909250002 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
SFI |
| Language of cataloging |
EN |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
300 |
| Item number |
BER-P |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bernays, Edward L. |
| 9 (RLIN) |
1520 |
| TITLE STATEMENT |
|---|
| Title |
Public relations |
| Statement of responsibility, etc |
Edward L. Bernays |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
Snowball Publishing |
| Date of publication, distribution, etc |
c2012 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
374 p : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. I. Strategic public relations, public values, and cultural identity : overview -- pt. II. Grassroots influence and community engagement -- pt. III. Cultural, national and global issues -- pt. IV. Organizational polices and public issues -- pt. V. Public opinion and networks, public sphere, and agenda building -- pt. VI. Strategic public relation : organizational roles and functions. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Social aspects |
| Form subdivision |
Congresses. |
| 9 (RLIN) |
1521 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Social aspects. |
| Source of heading or term |
fast |
| 9 (RLIN) |
1522 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Öffentlichkeitsarbeit |
| Source of heading or term |
gnd |
| 9 (RLIN) |
1523 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate Social Responsibility |
| Source of heading or term |
gnd |
| 9 (RLIN) |
1524 |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
Media rules |
| LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Media Books |
| Koha issues (borrowed), all copies |
8 |
