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Brand positioning : strategies for competitive advantage

Sengupta, Subroto

Brand positioning : strategies for competitive advantage - 2nd - Delhi: McGraw, c 2006. - X-297 p. 24cm

174

ISBN: 295

LCCN: 35

Subjects--Topical Terms:
Management - Brand Positioning

Dewey Class. No.: 658.827 / SEN-B

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SATYAM FASHION INSTITUTE, NOIDA Affiliated to SNDT Women's University, Mumbai

Brand positioning : strategies for competitive advantage

SATYAM FASHION INSTITUTE, NOIDA
Affiliated to SNDT Women's University, Mumbai