Brand positioning : (Record no. 35)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a2200229Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230919020006.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170317s9999 xx 000 0 und d |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 35 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 295 |
| SYSTEM CONTROL NUMBER | |
| System control number | 35 |
| CATALOGING SOURCE | |
| Original cataloging agency | SFI |
| Language of cataloging | EN |
| Transcribing agency | ddc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | SEN-B |
| Classification number | 658.827 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 9 (RLIN) | 2306 |
| TITLE STATEMENT | |
| Title | Brand positioning : |
| Remainder of title | strategies for competitive advantage |
| EDITION STATEMENT | |
| Edition statement | 2nd |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | McGraw, |
| Date of publication, distribution, etc. | c 2006. |
| PHYSICAL DESCRIPTION | |
| Extent | X-297 p. |
| Dimensions | 24cm |
| GENERAL NOTE | |
| General note | 174 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Management - Brand Positioning |
| 9 (RLIN) | 2307 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Design Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 22/08/2007 | 295.00 | 2 | 658.827 SEN-B | 00035 | 05/10/2023 | 18/09/2023 | 295.00 | 17/03/2017 | Design Books |