The media of mass communication (Record no. 11326)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01459cam a2200361 a 4500 |
| CONTROL NUMBER | |
| control field | 17117730 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190410155621.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120112s2013 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012001324 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780205029587 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205029582 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn772774161 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | BWX |
| -- | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .V53 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Edition number | 23 |
| Item number | VIV-M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vivian, John. |
| TITLE STATEMENT | |
| Title | The media of mass communication |
| EDITION STATEMENT | |
| Edition statement | 11th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | C 2015. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 478 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Mass media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Mass media |
| General subdivision | Technological innovations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Mass media |
| General subdivision | Social aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Communication |
| General subdivision | Technological innovations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Mass media and culture. |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Design Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Satyam Fashion Institute Library | Satyam Fashion Institute Library | Reference | 09/04/2019 | Atlantic Publishers & Distributors | 704.25 | 1093917/30-03-2019 | R 302.23 VIV-M | 00866-BMM | 10/04/2019 | 704.25 | 10/04/2019 | Design Books |