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The media of mass communication

By: Material type: TextTextPublication details: New Delhi : Pearson, C 2015.Edition: 11th edDescription: xxxvi, 478 p. : ill. (some col.) ; 28 cmISBN:
  • 9780205029587
  • 0205029582
Subject(s): DDC classification:
  • 302.23 23 VIV-M
LOC classification:
  • P90 .V53 2013
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library Reference NFIC R 302.23 VIV-M (Browse shelf(Opens below)) Not For Loan 00866-BMM

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.

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