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Mass media research : an introduction

By: Contributor(s): Material type: TextTextSeries: Wadsworth series in mass communication and journalismPublication details: New Delhi : Cengage learning, c 2020.Edition: 10thDescription: xiii, 481 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788131526286
  • 8131526283
Subject(s): DDC classification:
  • 302.230 WIM-M
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 302.230 WIM-M (Browse shelf(Opens below)) Available 02698-BMM
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 302.230 WIM-M (Browse shelf(Opens below)) Available 02699-BMM
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 302.230 WIM-M (Browse shelf(Opens below)) Available 02700-BMM
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 302.230 WIM-M (Browse shelf(Opens below)) Available 02701-BMM
Media Books Media Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 302.230 WIM-M (Browse shelf(Opens below)) Available 2675-BMM
Media Books Media Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 302.230 WIM-M (Browse shelf(Opens below)) Available 02675-BMM
Media Books Media Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 302.230 WIM-M (Browse shelf(Opens below)) Available 02383-BMM
Media Books Media Books Satyam Fashion Institute Library Satyam Fashion Institute Library Reference R 302.230 WIM-M (Browse shelf(Opens below)) Not For Loan 01211-BMM
Media Books Media Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 302.230 WIM-M (Browse shelf(Opens below)) Available 00989-BMM

Includes bibliographical references and index.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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