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About face : the secrets of emotionally effective advertising
Material type:
TextPublication details: New York: Kogan Page, c 2010.Description: xii, 196 p. : ill., maps ; 25 cmISBN: - 9780749457570
- 659.101 22 HIL-A
- HF5822 .H515 2010
Contents:
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
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Design Books
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Satyam Fashion Institute Library | Satyam Fashion Institute Library Reference | NFIC | R 659.101 HIL-A (Browse shelf(Opens below)) | Not For Loan | 01065-BMM |
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| R 659.1 AGA-A Advertising management | R 659.1 ARE-C Contemporary advertising and integrated marketing communications / | R 659.1 NAR-A Advertising, selling and promotion | R 659.101 HIL-A About face : | R 659.111 SHA-A Advertising planning and implementation | R 659.13 MEN-M Media planning and buying : | R 659.157 PEG-M Visual merchandising and display |
Includes bibliographical references (p. [175]-183) and index.
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
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