Art and print production
Material type:
TextSeries: Oxford higher educationPublication details: New Delhi: Oxford, c 2020.Edition: 2nd edDescription: xiv, 515 pages : illustrations (some color) ; 25 cmContent type: - text
- unmediated
- volume
- 9780198085560
- 0198085567
- 760 SAR-A
- NC997 .S27 2013
Design Books
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| 760.00 AHU-P Print Journalism | 760 SAR-A Art and print production | 760 SAR-A Art and print production | 760 SAR-A Art and print production | 760 SAR-A Art and print production | 760 SAR-A Art and print production | 760 SAR-A Art and print production |
Includes bibliographical references and index.
Art and production: an overview -- Typography -- Visual images -- Layout -- Principles of design -- Colour in design -- Copy for printing -- Printing processes -- Digital prepress -- Desktop publishing -- Paper and Finishing -- Costing and estimating -- Newspaper make-up -- Advertising design -- Identity design -- Periodicals -- Poster design -- Packaging design -- Direct communication -- Book design -- Outdoor design.
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