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Consumer behaviour / Zubin Sethna, Jim Blythe.
Material type:
TextPublisher: Thousand Oaks : SAGE Publications Inc, 2020Description: pages cmContent type: - text
- unmediated
- volume
- 9789353885366
- 4th ed. 658.834 SET-C
| Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Satyam Fashion Institute Library | Satyam Fashion Institute Library Mass Media | 658.834 SET-C (Browse shelf(Opens below)) | Available | 02927-BMM |
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| 658.834 SCH-C Consumer behaviour : | 658.834 SCH-C Consumer behaviour : | 658.834 SCH-C Consumer behaviour : | 658.834 SET-C Consumer behaviour / | 658.834 SHA-C Consumer behaviour : perspective, findings and explanation | 658.84 VAR-I International marketing management | 658.84 VAR-I International marketing management |
"Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"-- Provided by publisher.
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