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Writing and editing news by
  • Krishnaswamy, K. V
Series: Studies in journalism
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Orient Blackswan, c 2015
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 079.54 KRI-W.

Amul's India : based on 50 years of Amul advertising by daCunha Communications by
  • Dacunha
  • DY Works (Firm)
  • DaCunha Communications (Firm)
  • Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India)
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New Delhi: Collins Business, c 2012
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 658.827 COL-A.

Consumer behaviour and branding: concepts, readings and cases by
  • Kumar, S. Ramesh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c 2013
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 658.834 KUM-C.

Consumer behaviour : text and cases by
  • Batra, Satish
  • Kazmi, Shh
Edition: 3nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Excel Books, c 2010
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 658.834 BAT-C.

Consumer behaviour : by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
  • Kumar, S Ramesh
  • Wisenblit, Joseph
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New delhi: Pearson, c 2012
Availability: Items available for loan: Satyam Fashion Institute Library (4)Call number: 658.834 SCH-C, ...

The free voice : on democracy, culture and the nation by
  • Kumar, Ravish
  • Padmanabhan, Chitra [translator.]
  • Basnet, Anurag [translator.]
  • Singh, Ravi, 1969- [translator.]
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Hindi
Publication details: New Delhi : Speaking Tiger, c 2019
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 320.954 KUM-F.

You can win : a step-by-step tool for top achievers by
  • Khera, Shiv
Edition: International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Bloomsbury Business, c 2019
Availability: Items available for loan: Satyam Fashion Institute Library (2)Call number: 658.4012 KHE-Y, ...

Beginners' guide yo journalism & mass communication by
  • Roy, Barun
Material type: Continuing resource Continuing resource; Format: print
Publication details: New Delhi : V & S Publishers, c 2020
Availability: Items available for loan: Satyam Fashion Institute Library (2)Call number: 070.07 ROY-B, ...

Media planning and buying : principles and practice in the india context by
  • Menon, Arpita
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: mcgraw hill Eduction. c 2019
Availability: Items available for loan: Satyam Fashion Institute Library (2)Call number: 659.13 MEN-M, ... Items available for reference: Satyam Fashion Institute Library: Not For Loan (1)Call number: R 659.13 MEN-M.

Media analysis techniques by
  • Berger, Arthur Asa
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: SAGE, c 2012
Availability: Items available for loan: Satyam Fashion Institute Library (2)Call number: 302.230 BER-M, ... Items available for reference: Satyam Fashion Institute Library: Not For Loan (1)Call number: R 302.230 BER-M.

Contemporary advertising and integrated marketing communications / by
  • Arens, William F
  • Weigold, Michael F
  • Arens, Christian
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw-Hill, c 2011
Availability: Items available for reference: Satyam Fashion Institute Library: Not For Loan (1)Call number: R 659.1 ARE-C.

International marketing by
  • Cateora, Philip R
  • Graham, Philip L
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, C 1999
Online access:
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 658.84 CAT-I.

World's greatest sports stars. by
  • Wonder House
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New Delhi : Wonder House, c 2019
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 796.092 WON-W.

Public relations strategy by
  • Oliver, Sandra
Series: PR in practice series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, c 2008
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 659.2 OLI-P.

Strategic brand management : building, measuring, and managing brand equity by
  • Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 658.827 KEL-S.

NTA UGC Mass communication & journalism : NET/JRF/SET by
  • Arihant
Edition: Paper 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Arihant, c 2018
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 070.079 ARI-N.

Dictionary of journalism & mass media by
  • Khan, S.R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Ramesh Publishing house, c 2011
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 070.403 KHA-D.

Intimate Speakers by
  • Biju, P. R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Finger print, c 2017
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 302.231 BIJ-I.

The 11 immutable laws of Internet branding by
  • Ries, Al
  • Ries, Laura
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Profile Books, c 2010
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 658.84 RIE-I.

Mass communication and journalism in India by
  • Mehta, D. S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Allied Publishers, c 2017
Availability: Items available for reference: Satyam Fashion Institute Library: Not For Loan (1)Call number: R 302.230 MEH-M.

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