Strategic brand management : building, measuring, and managing brand equity

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Material type: Text

TextPublication details: New Delhi: Pearson, c Edition: 3rd edDescription: xxv, 714 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Design Books	Satyam Fashion Institute Library	Satyam Fashion Institute Library General Stacks	NFIC	658.827 KEL-S (Browse shelf(Opens below))	Available		00995-BMM

Includes bibliographical references and index.

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SATYAM FASHION INSTITUTE, NOIDA Affiliated to SNDT Women's University, Mumbai